“Think of your bank as a store.” Your customers purchase products through your sales people (your tellers and financial representatives) at a series of central locations (teller windows and personal banking desks). This is the only time when decision-makers and your products come together—and excellent opportunity to motivate your customers into action. In many ways, bank lobbies are a retailer’s dream come true.

Visual merchandising not only sells a product, it sells ideas relating to activities and life styles in order to promote sales. When your displays are implemented effectively, they project drama, versatility, and practicality to your customers. This creates awareness and the desire to purchase.